November 14, 2012Business communication, Content Marketing, How to Write, White papers Ideal White Paper Length: Part 2 – What To Do When Your White Paper Is Too Short I’ve just finished Part 2: What To Do When Your White Paper Is Too Short of my 3-part article on The Ideal […]
October 19, 2012April 15, 2013Business communication, Content Marketing, Inbound Marketing, White papers The Ideal Length of the White Paper – Part 1 I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: https://www.highermindfulness.com/free-stuff/ (or just click “Free” on […]
July 4, 2012October 19, 2012Content Marketing, How to Write, White papers Ten Tips for Business-to-Business White Paper Success Tip #1: Provide Answers and Solutions Don’t turn your reader off by focusing on your company’s product or service. A white paper […]