what is sustainability reporting?
A sustainability report is a progress report on the economic, environmental, social and governance performance of an organization. It combines long-term profitability […]
Category: leadership, empowerment, emotional intelligence, SuperEQ
The Nitty-Gritty of Brand Story Power
MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty […]
Social Media Makes Sustainable Business A Good Idea
Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and […]
Is All Good Communication Content Marketing?
There’s a way in which all good communication is content marketing. Let me explain. I was in Vancouver this week and decided […]
Improving Business Communications:
Before and After Example People struggle with developing content. It’s important to remember that every communication is marketing. In this ‘before and […]
Use Metaphors to Communicate Complex Ideas
Measuring the Universe This is a great 4-minute animation video by the Royal Observatory Greenwich that demonstrates how useful metaphors are in communicating […]
Status of the White Paper: Is It Still Useful As a Marketing Tool?
You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, […]
Social Media Overwhelm
I may have mentioned before that I am a social media luddite. And, honestly, I’d prefer to keep it that way. But […]
White Papers
White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white […]