Ideal White Paper Length: Part 2 – What To Do When Your White Paper Is Too Short
I’ve just finished Part 2: What To Do When Your White Paper Is Too Short of my 3-part article on The Ideal […]
Category: Content Marketing
The Ideal Length of the White Paper – Part 1
I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: https://www.highermindfulness.com/free-stuff/ (or just click “Free” on […]
Market Research: the Theory and Practice
The basic principles of market research are not all that difficult. You ask what your market wants and then you give it […]
Is All Good Communication Content Marketing?
There’s a way in which all good communication is content marketing. Let me explain. I was in Vancouver this week and decided […]
Ebook Release: Using Ebooks in Content Marketing
Using ebooks in content marketing can be challenging. Since an ebook is a pretty big investment in time and resources, it’s a […]
Ten Tips for Business-to-Business White Paper Success
Tip #1: Provide Answers and Solutions Don’t turn your reader off by focusing on your company’s product or service. A white paper […]
Leveraging Your Case Studies
This article can be downloaded as a pdf under “Free”. Case studies are very versatile – they can be used in just […]