Ten Tips for Business-to-Business White Paper Success
Tip #1: Provide Answers and Solutions Don’t turn your reader off by focusing on your company’s product or service. A white paper […]
Improving Business Communications:
Before and After Example People struggle with developing content. It’s important to remember that every communication is marketing. In this ‘before and […]
Leveraging Your Case Studies
This article can be downloaded as a pdf under “Free”. Case studies are very versatile – they can be used in just […]
Use Metaphors to Communicate Complex Ideas
Measuring the Universe This is a great 4-minute animation video by the Royal Observatory Greenwich that demonstrates how useful metaphors are in communicating […]
Status of the White Paper: Is It Still Useful As a Marketing Tool?
You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, […]
Social Media Overwhelm
I may have mentioned before that I am a social media luddite. And, honestly, I’d prefer to keep it that way. But […]
White Papers
White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white […]
Good Communication – No Matter the Medium or Message
I have been singing in the local community choir. It’s been great – an opportunity to grow my abilities in a new […]