In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is a Mistake
Marketing Profs published another article of mine – a 2-parter, “In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is […]
The Death Penalty for Pollution in China
We’re in a period of rapid change concerning environmental and social concerns and the perception of corporate responsibility. In the past, the […]
what is sustainability reporting?
A sustainability report is a progress report on the economic, environmental, social and governance performance of an organization. It combines long-term profitability […]
The Nitty-Gritty of Brand Story Power
MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty […]
Social Media Makes Sustainable Business A Good Idea
Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and […]
Ideal White Paper Length: Part 2 – What To Do When Your White Paper Is Too Short
I’ve just finished Part 2: What To Do When Your White Paper Is Too Short of my 3-part article on The Ideal […]
The Ideal Length of the White Paper – Part 1
I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: https://www.highermindfulness.com/free-stuff/ (or just click “Free” on […]
Market Research: the Theory and Practice
The basic principles of market research are not all that difficult. You ask what your market wants and then you give it […]
Is All Good Communication Content Marketing?
There’s a way in which all good communication is content marketing. Let me explain. I was in Vancouver this week and decided […]
Ebook Release: Using Ebooks in Content Marketing
Using ebooks in content marketing can be challenging. Since an ebook is a pretty big investment in time and resources, it’s a […]