In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is a Mistake

Marketing Profs published another article of mine – a 2-parter, “In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is a Mistake.

It provides a table that examines how the balance of logic and emotion to use throughout the buying cycle (Part II has the most in-depth table). I’ve had lots of interest from the article.

Part I:

http://www.marketingprofs.com/articles/2013/11389/content-marketing-people-buy-on-emotion-and-rationalize-with-logic-is-a-mistake-part-1

Part II:

http://www.marketingprofs.com/articles/2013/11443/in-content-marketing-people-buy-on-emotion-and-rationalize-with-logic-is-a-mistake-pt-2